Social Media at Tia

At Tia, I independently manage organic social end-to-end—content ideation, calendar creation, design wireframing, publishing, community engagement, and performance reporting. On the paid side, I contribute concepts and copy to persona-driven ad campaigns.

Tia’s Organic Instagram Feed

Performance highlights include:

50K followers grown organically, zero boost budget
4.4% engagement rate
9K qualified leads organically captured in 2024

View fullsize Is picking an insurance plan stressing you out? Take a load off and hit the link in bio to find the best plan for your next-year needs. 💛
View fullsize A lil love for our Williamsburg clinic 🥰💛
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View fullsize We’re so excited to share that Dr. Reddy, one of Tia’s incredible providers, is now seeing patients at our brand new West Hollywood clinic starting tomorrow! Already a favorite at our Culver City location, Dr. Reddy brings her thoughtful,
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View fullsize In times of uncertainty, it can feel like there are few things you can be sure of. Understanding your insurance coverage - and how to make it work for you - doesn’t have to be one of them. Open enrollment is here and picking an insurance plan
View fullsize We’re here for you. We recognize this moment feels uncertain and heavy for many. At Tia, our mission remains steadfast: to care for women. To support, listen to, and advocate for women—always. We are here as a place of care, of safety,
View fullsize Real talk: if your anxiety is through the roof, you’re not alone. Swipe through to read some some tried-and-true, clinical self-care tips to keep calm today. Hang in there ❤️
View fullsize For many women, finding a consistent primary care provider is a serious challenge. Before joining Tia, most of our members were what we call “medical orphans”—without an established relationship with a trusted physician. In fact, 70
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Top-Performing Carousels

Paid Ads

Teaming with the Senior Marketing Manager and Creative Director, I contribute to the conceptualization of prospecting and retargeting ads from static and motion to UGC-style scripted videos, always optimizing based on performance to drive CAC down and conversions up.