Ipsy

Following the George Floyd protests of 2020, Ipsy engaged my consultancy, COTTA, to craft impactful content that reflected their commitment to equity, inclusion, and meaningful change. Through this collaboration, I developed thoughtful campaigns and storytelling that aligned with their values and resonated with their audience.

Pride Month

For Pride Month, Ipsy partnered with me to create an impactful IG story series celebrating Black trans and non-binary icons. To ensure authenticity and inclusivity, I collaborated with The Radical Copyeditor, a talented genderqueer editor, to help bring content to life.

Beauty Through the Black Lens

I had the honor to cowrite a letter from the CEO, outlining actionable commitments to equity and representation. I also created Beauty Through the Black Lens, a blog series highlighting the voices of Black creators in beauty through curated interviews, storytelling, and thoughtful selection of featured contributors.