Blogging, Social, and Ads.

As a lead content marketer, I oversee all the fun stuff— from curating and briefing all social content to editorial planning and calendaring.

eSalon’s Blog - Color Mastery

The goal? For eSalon be the authoritative source for all-things-hair color. We broke down complicated topics and colorist lingo into easy-to-understand videos and articles.

eSalon’s Social Media

Colorful, bubbly, and aspirational, the social feeds took queues from eSalon’s brand pillars to showcase custom and empower folks to be uniquely themselves.

eSalon’s Paid Video Advertorials

How ‘bout those CTRs? I used data to inform our in-house creative, making stellar video ads that spoke to targeted audiences globally.

Tapcart’s Resources

“Thought leadership” is a buzzword in the B2B space, which is saturated with empty hot takes. But Tapcart only chimes on a topic it can own: the future of mobile commerce.

Tapcart’s Social Media

With a range of content, from app inspiration to quick-glance case studies, Tapcart is a handle seriously worth following. (And not so bad to look at either).

Tapcart’s Paid Advertorials

With value-first messaging, we target leads with hype-worthy videos and an edgy voice to get them through the funnel.