Book Club
Intimate, inclusive, and interactive, Tia’s virtual book club sessions were designed to be safe spaces to share, reflect, and connect with other Tia members.
Curated Reads, Matched with Care
I designed an editorial calendar that mapped book club topics to clinical offerings to boost appointment utilization. For "Sex & Pleasure" month, we featured Pleasure Activism and hosted a Tia Tackles event on sexual health, creating a cohesive campaign tied to our sexual health services.
Brand Alignement
Central to Tia’s brand is the Living Room Library, a collection of reads available to skim while waiting for an appointment—making Book Club a natural fit.
Collaboration with WombHouse Books
To host our sessions, I tapped author and Oakland-based book-store owner, Jessica Ferri. Through her unique approach to moderation, reading was not required to join.
