Style Guides
Content Creator Playbook
The eSalon Creator Playbook was designed for internal use, specifically to "set the ground rules" of how eSalon should be represented on our social media platforms. An extensive guide to executing content, I worked closely with our graphic designer to create all copy and messaging.
Copy Style Guide
The eSalon Copy Style Guide includes everything you need to know about eSalon’s brand voice and copy style—including language, grammar usage, tone, and our overall personality.