Activations

I lead multichannel campaigns and interactive events that connect communities and drive results.
Here’s a few I feel especially proud of.

Changemakers

For International Women’s Day, I co-produced the Changemakers campaign, celebrating trailblazers in health care and culminating in a Nasdaq Times Square feature.

Tia Tackles

A digital event series featuring expert-led discussions on women's health topics. I oversee every aspect of production, driving awareness and connection around key health issues.

Open Enrollment

A multi-channel campaign I lead to guide potential members through health plan selection during open enrollment. Central to the strategy is a custom-built health insurance quiz.

West Hollywood Clinic Launch

A local launch campaign I managed to introduce Tia's West Hollywood clinic—from planning exclusive events to project managing digital display, paid ads, direct mail, email, and site assets.