Print.

Anything that you can put into your hand. Whether it’s full-page print ads and trifold brochures, or product packaging and unboxing experiences, I find little to be as satisfying as physically holding something I've written. (Sappy, but true.) 

Quick. Clear. Concise. Because we know how much people love to read.

Career highlight: getting away with writing poetry on shippers. 

It's all about setting the right tone. No one wants to hear Marvin Gaye sing off key.