Love, Tia Newsletter

The Love Tia Newsletter was a monthly email series segmented for current members and prospective members, delivering tailored women's health content, personal stories, and updates on Tia’s offerings. As the lead, I drove strategy, content creation, and performance analysis, ensuring it supported both growth and retention goals.

Highlights:

• Converted an average of 50 pre-members to members with each send

• Members who received the newsletter were 21% more likely to book an appointment vs exclusion cohort

• Patients who clicked the newsletter were 29% more likely to be retained over a three-month period
  than non-clickers