Partnerships
Creating meaningful connections through brand collaborations and partnerships that inspire and deliver results.
Tapcart x App Clips
When Apple unveiled download-free app experiences, I led content direction for Tapcart’s product integration and teaser video.
Movember x TOMS
I coined "Mo Code" and created messaging for the Movember x TOMS partnership, encouraging men to share struggles and break the stigma around mental illness.
Tia Tackles x Partners
Partnering with Alo Yoga, Perefit, Natural Cycles, Bearaby, Hilma, Maude, Lioness, The Pelvic People, Olly, and WTHN to curate attendance-boosting giveaways.
Tia Influencer Campaign
Partnering with The Well Agency to design an influencer campaign that generated buzz and drove bookings to Tia’s Culver City clinic.
eSalon x Colorsmith Launch
In my directorial debut, I had the honor of also writing, scripting, and co-producing a promo video for eSalon’s “brother” company, Colorsmith.